Thursday, May 2, 2024

8 Essential Graphic Design Skills Employers Love to See

design skills

Presenting complex data in a simplified visual format requires expertise in data visualisation techniques and tools like Tableau or D3.js. I really enjoyed the flexibility of taking online classes because I was also working full time as a clinical trials specialist at Exelixis. The teachers really cared for their students and shared their industry experiences with us.

Branding and Graphic Design Services: How to Get Them?

Music teacher Larry Kennon designs T-shirts all about Dayton - Dayton Daily News

Music teacher Larry Kennon designs T-shirts all about Dayton.

Posted: Sun, 25 Jun 2023 07:00:00 GMT [source]

Graphic designers work with everything from logos to brochures to websites and beyond. The graphic design industry is always evolving which means that new design software is always appearing and replacing older software. The better a designer can use Photoshop and Illustrator to create content, the better their work will be.

Find the Important Skills for Any Job

It is the small things can really help you stand out when a hundred other applications with the same graphic design skills that pass over a hiring manager’s desk. In fact, 36% of companies with less than 1000 employees want their graphic designers to know HTML. This idea is echoed when I looked at the graphic design skills, to almost a greater extent. Proficiency in illustration can lead to design careers that focus primarily on illustration, or can just be another tool in your arsenal.

Pro Designers

Illustration has been popular in design since before the advent of the internet. Honing your illustration skills leads to career advancement opportunities that don’t exist otherwise. And with all of the digital illustration tools available, learning basic illustration skills is easier than ever. According to Dribbble’s new Design Industry Trends Report, designers want to focus on developing a few essential skills in 2022 that will advance their careers and make them more valuable. If you want to invest in your design career this year, keep reading to learn which skills are trending in design and will make you a more hireable designer.

Understanding typography principles and using tools like Adobe Typekit can enhance your typography skills. Illustrations are versatile and can be used in various design projects. Being proficient in software like Adobe Illustrator or Procreate can help you develop your illustration skills. There was one company that I worked for that was a pre-IPO biotech company. At the time, the company wanted to start a clinical trial but did not know how or what guidelines to follow. While everyone’s path to becoming a graphic designer may vary, below is a common and straightforward way to get into this exciting career.

But be sure to remember that smaller companies can offer more creative freedom and fun perks. At the maximum, you could earn $5k more per year at a large company compared to the medium and small companies. For example, companies with under 200 people pay about $3k less per year for the minimum salary when compared to those with 1000 employees. So I would say that three years of experience is the perfect place to be when applying for jobs. Plus, about 30% of the companies that I studied wanted a minimum of three years of experience. This gradual increase started at 1.8 years for companies with less than 200 employees and finally ending at 2.6 years for companies with over 1000 employees.

Creative Design and Aesthetics

Graphic designers create visuals, such as logos, websites, and ads, that make a specific point or idea come to life. They use various methods to convey that message, including line, shape, colour, and texture. Many people assume that drawing is a learned skill, but there is no need to be creative if you've never drawn before. It takes practice to develop a basic understanding of how things work. Once you understand what you're working with, it's easy to begin producing results.

Building a solid foundation in visual communication and aesthetics principles is essential when starting design. Mastering the basics lets you create pleasing, functional designs and communicate ideas effectively. One key element of branding is Tone of Voice, which is more about words than actual designing. Tone of Voice could be explained as “designing with words”—it helps to shape a brand’s identity by putting in place how it communicates with its intended demographic. Designers must ensure that the tone is consistent across platforms, relevant to the brand and its values and speaks to the right audience.

They also create interactive presentations, develop clickable prototypes, and design backgrounds for state adoption presentations. They use PowerPoint to present data in a visual format, such as charts and graphs, to be presented to clients. Salaries vary depending on factors such as experience, specialisation, and industry.

Hiring an excellent graphic design team is not easy, especially if you don’t have those skills yourself. If there already is a designer within your company, you should use their experience and knowledge to help you with the recruitments process. A different approach would be to contact an outsourcing company, specify your needs and wait for them to choose the best candidates for the job. It’s also a great way to save time and money on the recruitments process as well as employment costs because you’re not the one who actually hired the designer. The last possible route when looking for a graphic design team is finding a contractor who will take over the entire design process.

design skills

Another brilliant way of improving your design skills is to refine your signature style and find your own design speciality. A signature style will not only allow you to think about what you know and what you need to know to be able to achieve it, but also a chance to practise and fine-tune the skills you already have. Additionally, if your design work has been on the back burner for a while, learning new software is a great way to get your head back in the game. Not only will you be learning new, relevant skills but it will also help to remind you of what you already know and skills you already have. If you feel like your skills are a bit lacking, then it might just be a case of letting design theory, the thing that should be the basis of every one of your designs, slip.

To grow your personal brand, you might even think about creating content and sharing it on Instagram, Pinterest, or another platform. Graphic designers often develop a style or niche over the years, and you can land a job easier if companies can get a general idea of what your designs will look like. Search for design leaders on LinkedIn and ask for an informational interview. Think of an industry you may like to focus on, such as non-profit organizations or branding agencies. User experience (UX) designers work with product teams to design user-centric interactions using tools like Figma, Sketch, and Miro.

Every time they use a different color on the print or a different button type on the user interface, they change the message the user will get. Some shapes and colors have very specific meanings for different target audiences and so it’s up to the designer to get it right. Up next on this list of must-have designer skills, we have ideation skills. Most likely they will even need to guide the rest of the product team and help them be more creative too. If you’re a graphic designer yourself, make a note of this, because ideation and research skills are crucial when it comes to getting hired.

That’s why problem solving should be among the graphic design skills set. The most important piece of kit in a digital designer’s toolkit is Sketch, the industry standard digital design program. A comprehensive platform for digital design, Sketch encompasses both UI and UX—as well as being able to be used to design websites and mobile apps, prototype and collaborate.

“Some of my current projects include details I might not have thought of before I gained that on-site experience,” he said. DeJong looks forward to applying lessons he has learned to future projects. He was able to live out that value by expanding his skills and expertise through the in-depth inspection process at the parking ramp. Even design candidates with basic HTML skills can beat out candidates without these skills.

“Graphic design isn’t just about creating appealing content; it’s about solving problems,” says Mark Hellevik, creative director at Periscope. The job search as a designer is challenging and competitive due to the nature of the industry, so highlighting your design skills as the feature of your resume is tantamount importance! Understanding principles of layout and composition, such as balance, hierarchy, and alignment, is critical for creating a well-structured and good design.

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